There are a number of ways to achieve successful company branding. This includes hiring the right people, having a rock-solid business plan, and cultivating an image that’s appealing to your target market.
Understanding how to brand your business is an ever-evolving process, and one that requires you to continually learn new techniques.
For instance, did you know how impactful quality virtual meetings can be to expanding your brand? If not, let’s explore some of the many ways your brand can be improved by focusing mightily on the video calls you participate in.
Build Personal Relationships
Having positive virtual meetings with clients, fellow industry members, or even those in the press, can build a lasting rapport that will reflect well on your company.
Not only is it always important to put a face to a name whenever possible, but continually seeing and conversing with the same group of people creates familiarity. With that, comes business opportunities which may have not come about without a long-established relationship.
Show Your Company’s Strengths
What makes a good brand is being able to properly explain what it’s about to anyone – especially clients. One way to do this is to create video chat presentations that make people excited to work with you.
Now, these presentations can take any form you wish. However, what a well-tailored presentation does best is convey a company’s strengths. Clients can learn a lot about how a business operates by how it is presented to them.
Put Forth a United Front
When a group virtual meeting takes place, it is a great time to show those you hope to do business with just how united your team is. This can be demonstrated by everyone sharing an enthusiasm for the direction in which the brand is going, not to mention how it can be enhanced in the future.
After a client sees everyone on your side of the table pulling in the same direction, they can trust that working with you will be a one for all, all for one type of affair.
Relay Your Vision
Communicating the vision of your brand via email or over the phone is all fine and good, but not nearly as engaging as doing so during a virtual meeting.
Through a video chat, you can provide better details about your business branding strategies, as well as share how they will be mutually beneficial to the client and your company. Doing this in a face-to-face forum makes it easier to show how serious and sincere you are about the pitch being made.
If you can effectively make a vision come to life during a video call, you will see deals come together quicker and with more clarity.
Generate More Business
Once you nail down a virtual meeting standard for your company, you will discover a whole new confidence in the business branding efforts you’ve employed.
This confidence will be on full display whenever you visit with a client through an online meeting platform, and make them feel good about working with you. If this snowballs the right way, you will experience an uptick in the amount of business you are able to generate.
If you already know how to start your own brand but need a reliable video conferencing option to meet with clients, Banty has a number of solutions available to you.
Here is a look at some of our highlighted features:
Strong Security: Banty meeting rooms are protected by end-to-end encryption technology.
Customization: Create a Banty.com URL that is customized to represent your business (i.e., Banty.com/SmithMarketing).
Productivity Tools: Banty virtual meeting spaces allow you to screen share, develop ideas on a digital whiteboard, plus watch YouTube clips together in the main video feed.
Quality Connectivity: Manually adjust the video quality of your feed so those with a poor Internet connection don’t feel the need to drop off a call.
Branding: Outfit your Banty meeting area with a headshot, marketing materials, as well as a company bio.
